IBM Marketing Cloud

As a marketer, you need to know your customers at a deep level and understand how and why they make a decision to buy. What if you could gain insight into your customer’s online activity to understand each customer and deliver a perfectly personalized experience to every individual?

The IBM Marketing Cloud (SilverPop) Platform

Universal Behavior

Captures and manages behavior across all digital and offline channels to create deep insights into each individual

Single Identity

Connects every customer touch point into a single view


Sends personalized messages wherever each customer prefers to connect

Behavioral Insights

Discovers customer preference by analyzing data from all devices and channels

What Business Challenge does SilverPop Solve?

  • Data in Silos – Fragmented picture of customers

  • Lack of Control – Inability to efficiently manage data

  • Irrelevant Content – Difficulty in customizing content

  • Real-time Execution – Inability to execute in real-time

  • Lack of Insight – Lack of clarity on how individuals interact with your brand

  • Appropriate Channel – Challenges in identifying the right channels to get your customer’s attention

Royal Cyber & You

Royal Cyber provides a range of services to help you leverage IBM Marketing Cloud (formerly known as SilverPop), a cloud-based marketing personalization solution that helps you deliver exceptional experiences for customers across the buyer journey.

We Help You:

  • Simplify your path to developing and executing a marketing automation strategy
  • Design and automate consistent cross-channel experiences across email, mobile, web and social media
  • Improve marketing decision making to enable greater customer engagement via embedded analytics
  • Increase ROI & agility though best-in-class email marketing, automation, lead-to revenue management & mobile engagement solutions

IBM Marketing Cloud (SilverPop) Consulting

Our consulting services are designed to help you:
  • Harness multichannel, behavioral marketing in one powerful engine
  • Create automated lead generation and campaigns
  • Create landing pages and web forms effortlessly to seize and generate more leads
  • Shorten the time to realize ROI with results-generating campaigns
  • Grow and evolve your marketing efforts without barriers
  • Make informed decisions about marketing strategy and provide substantiated metrics reports to stakeholders

Our Offerings


We offer end-to-end implementation services focused on best practices

Marketing Strategy

Industry expertise to help move the needle on your marketing goals

Product Consulting

We reduce complexity and deliver measurable benefits to your business.

Technical Consulting

We create, engineer and design custom solutions

Silverpop (Engage Campaign Automation)

  • Unica
  • Xtify
  • CoreMotives
  • PlacePunch
  • Transact
  • Visitor Insight
  • Mobile Messaging
  • Email Insights
  • Consulting Services
  • Managed Services
  • Custom Engineering
Enhance your enterprise’s digital strategy with our tailored services for IBM Marketing Cloud.