Last month, EasyAsk ran a live webinar entitled “The Future of Storefront: EasyAsk and mStorefront Alliance”, alongside Jonathan Kronberg, CEO at TriGroup.  If you missed it, you can read the summary of the webinar content below – or you can watch the full recording here.

Craig Bassin, CEO at EasyAsk, began by outlining the current situation facing Storefront customers and how best to move forward.

EasyAsk is an AI-based Natural Language engine with a deep understanding of both data and language.  As EasyAsk has worked directly with increasing numbers of Storefront customers, we have found that they are not using EasyAsk anywhere near as well as they could be and are experiencing ‘ok’ search at best.  EasyAsk can significantly enhance the Storefront experience.

Craig went on to outline the 3 main messages:

1. Engage with EasyAsk by allowing us to review your search and analytics and see what we can do to help drive more revenue.
2. Enhance EasyAsk to take advantage of additional functionality. We have a strong AI-based B2B eCommerce solution that very few of the Storefront base are using.
3. Enhance Storefront’s dated UX. Our partnership with mStorefront enables us to significantly improve the front-end UX far beyond its current ‘AOL.com’ level.

Jonathan Kronberg, CEO at TriGroup presented next about what mStorefront can do for the overall User Experience of your site.  mStorefront is able to tie right into your current Storefront commerce, without dual entries, keeping the same brand identity no matter which platform people are using to view your site.

Jonathan presented 3 sites:

1. TriDistributors: this is a demo site showing how mStorefront can build upon Storefront’s powerful eCommerce solution, giving it a fresh new look.
2. EBPsupply.com: A completely customized site where everything you see is mStorefront. EBP Supply have complete control over their main page and they’re able to keep the same branding and design across platforms.
3. Moda Fabrics: mStorefront provided a fully-fledged solution for their main site, which includes their blogs, login, shop, etc. The right information is available whether in desktop-view or mobile-view.

John Atkins from Moda Fabrics was invited to talk about his experience.  John shared how Moda transitioned from not having the ability to modify and improve Storefront, to taking Storefront to the next level.

“We’re compared to Amazon whether we like it or not, and [users] expect that experience across multi-billion dollar entities, to the multi-million dollar entities, to the little fabric company down in Texas.”

Robin Aitken, Product Manager at EasyAsk, demonstrated how EasyAsk functionality is particularly suited to B2B eCommerce:

1. You already have EasyAsk so you should be benefitting from the following functionality:

• Custom catalogs
• Handling complex part numbers
• Attribute display control

If you don’t think you’re getting these benefits, please get in touch.

2. Upgrading to the latest EasyAsk version will give many benefits, including:

• Improved catalog partitioning
• Extended numeric capability
• Auto-attribute display control
• Speed improvement of between 5x and 10x

3. If you’re upgrading your front-end and using mStorefront, it gives you the opportunity to include some of the visual EasyAsk features:

• Comprehensive banner management system
• Ability to configure the display of attributes and attribute values
• Search messaging
• ‘No Results’ page configuration
• Merchandizing using Natural Language rules
• New dashboards in addition to the advanced analytics you already have

Craig Bassin concluded the webinar and encouraged Storefront customers to work directly with EasyAsk to enhance the whole Storefront experience.

EasyAsk will provide concierge support to give you control over merchandising and analytics in Studio.  EasyAsk are also creating a Storefront roadmap going forward. Tell us what you would like to see in the future.

Make an EasyAsk Direct upgrade to your existing Storefront site utilizing a term pricing model, as opposed to an expensive on-premise model:

• 50% annual support fees credited towards EasyAsk license
• EasyAsk search and analytics health assessment – immediately see improvements in search and revenue
• mStorefront review of your site – create a roadmap to take your Storefront site forward
• Support and engineering: Free training and concierge support

The post EasyAsk and mStorefront: a leading edge B2B solution appeared first on EasyAsk.

Make every day Cyber Monday with EasyAsk

With the holiday season in sight, it’s time to capitalize on new search and merchandising technology and take advantage of what is sure to be an excellent e-retail season. This season is poised to top last year’s $56 billion threshold. According to the U.S. Census Bureau News, online retail spending neared $97.5 billion for Q2 2016, an increase of 4.5% over Q1 2016 and up 15.8% percent versus the same time period a year ago, strong indicators that this holiday season will break all records.

Let’ take a step-by-step look at how you can improve your website to increase your conversions and drive eCommerce revenue.

The first step is for people to find you

SEO

Assuming you want potential shoppers to find you, Search Engine Optimization (SEO) is critical. ROI metrics should include data from inbound links, traffic from social media sites, search rankings for phrases, and numbers of interested, potential shoppers. Knowing how a site’s keywords rank in search engines, and how it compares to key competitors, is critical in determining SEO effectiveness.

SEO that helps shoppers find your site is important, but equally important is how well optimized the site is once the shoppers find it. Use your site’s analytics to:

• Fine‐tune internal links to showcase products
• Boost rankings by trying new promotional tactics
• Track search phrases that bring search engine traffic
• Identify long‐tail searches that bring eyeballs, and credit cards, to the site
• Find phrases that work and use them frequently

Other important SEO tactics include tracking inbound links and monitoring search engine referrals over long stretches of time to see variations. Delivering a complete SEO XML sitemap is critical to increasing a site’s findability.

Now that they’ve found you, make sure they stay a while

Why Shoppers Typically “Jump Site”

In less than half the time it takes to blink, people make an aesthetic judgment about a Web site. If they like what they see, they stay, if they don’t, they click away. Once they’ve decided to stay, there are multiple landmines that make shoppers jump site. The top three cited reasons for jumping site:

• Slow loading pages
• Irrelevant search results
• Tough‐to‐navigate pages

With two of these top three issues related to search and navigation it’s easy to see how vital good search tools play in online commerce. It is critical to outfit eCommerce websites with proven best‐practice search, navigation and merchandising strategies to capture that elusive wallet‐share.

Let’s make sure they have a great (and non-frustrating) shopping experience

Effective Search, Navigation and Merchandising Solutions

“Why can’t I find what I am looking for?” That’s the fundamental question asked by many online shoppers as they try to find the one item they want to buy right now. Likewise, merchandisers are trying to find ways to effectively show buyers the product they want as well as other products and services that complement that product.

While we haven’t yet reached that technological milestone where Web sites can magically “read the mind” of each visitor, there are now technologies available in the market place that give eCommerce merchandiser tools that practically put a Sales Associate inside that all important “Search Box”. These technologies propel consumers to quickly find what they need and complete their purchases – greatly increasing conversion, even including the ability to ‘listen’ to the shopper: using Mobile Voice Search. The best of these tools also increase AOV by allowing eCommerce retailers to easily deliver an optimal, relevant and personalized shopping experience.

Smarter Natural Language Search

Reducing the number of clicks a shopper takes to find products is an important step in delighting them across their journey.

When a search engine understands the intent as well as the content of the shopper’s search, the right products are found and delivered faster. This is the crux of a natural language search engine. As we all know, when a shopper uses the search box they are far more intent on purchasing. The challenge then, is to make sure the right product is always on the first page.

For example, if the buyer typed a phrase that described what they were looking for – “black and blue winter jackets” or “portable gas grills under $200” – and get specific, highly tuned results they can make their purchase in 3 clicks. One to find the product, two to drill‐down to detailed product results, and three to put it in their cart, all taking a matter of seconds.

Natural language search interprets what the shopper is looking for so that the most relevant products are returned. If no exact match is found, the search returns the closest thing available. It’s the easiest, most intuitive type of search—since it allows shoppers to type in or say exactly what want.

NL search does much more than just enhance the search box. The ability to understand the context and intent of the search provides a strong foundation for site navigation. With a natural language engine, the entire user experience is enhanced.

It’s All About Mobile

All recent studies prove that most searches are now originating on Smartphones, however very few are converting into sales. Why is this? There are only 2 possible scenarios. The first is that the shopper has no intention of purchasing. Example: you’re in an electronics store looking at a new large-screen TV. You go to Amazon to price check. Clearly you have no intention to buy anything, you are information gathering. But the other, more important issue is that the User Experience on mobile sites does not provide an expedient way to shop on the small Smartphone screen. Navigating is very difficult and typing is even worse.

Smartphone manufacturers have figured out that the ideal UX should be voice driven. Apple led the way with the introduction of Siri, Google followed with GoogleNow/OKGoogle. Just push the button, speak into your phone and get your result. Great eCommerce tools will find the right product the first time.

How to make a great site even greater

eCommerce strategies to enhance your shopper’s experience and immediately boost conversion and revenue

Search box Layout – Location, Location, Location

Every millimeter of web page real estate is beachfront property and no place is more important than the location of the search box. Here are the four cardinal rules to remember regarding your layout:

• Put a search box on every page in the same location
• Choose a location that is easily visible and near the top of each page
• Ensure the search box is large enough to contain longer searches
• Don’t confuse shoppers by putting other text boxes near the search box

Trend Spotting

Site search analytics provide fascinating insight into customer intent and behavior. No online retailer can ignore the rich insight revealed by search analytics. How to use this knowledge can make the most profound impact on boosting conversions, whether it’s:

• Stocking the warehouse with merchandise people are hunting for
• Showcasing complementary products
• Identifying slow‐movers, which may need an extra promotional push BEFORE moving to the “on sale” page

Studying the analytics ensures that the retailer stays nimble. Merchandising managers can easily act on search analytics insights and stay ahead of trends. 

Let your Merchandiser Merchandise

Your team needs easy to use tools to leverage their knowledge of the market, your customers and your products. Today’s merchandising‐friendly software allows merchandisers, not IT personnel, to easily and efficiently use simple instructions and easy‐to‐use templates to creatively up‐ and cross‐sell complementary products, and limit search results to only what is in stock.

In Conclusion

The most successful eCommerce sites provide rapid, relevant products and information to potential shoppers making it easy for them to find and purchase your products. The easier and faster you can get in front of a prospect the more sales you tally up. Get in front of the right shoppers, match them with the right products, manage your own merchandising and trend analyses, keep a larger share of shoppers that arrive at your site, and watch sales climb and your bottom line grow.

Now is the time to ensure that your website is maximized to capitalize on the holiday shopping season. Employing the practices discussed in this paper, you will be able to increase eCommerce conversion and grow your revenue. Plus, shoppers who have a positive experience purchasing from your website the first time are more likely to come back over and over again. The good news is currently there are solutions available that allow this to be done quickly and effectively.

About EasyAsk

EasyAsk is radically changing the speed and ease of how people find and use information through our groundbreaking natural language search software. EasyAsk eCommerce software products go far beyond traditional search, analytics & merchandising. The EasyAsk eCommerce Edition uses this unique technology to deliver an industry leading website search, navigation, analytics and merchandising solutions that boosts online revenue through increased conversion rates, better customer experience and agile merchandising.

Based in Burlington, Massachusetts, EasyAsk has long been a leader in eCommerce shopping software, The North Face, Timberland, Journey’s, Personalization Mall, United Notions Aramark, TrueValue, and Harbor Freight Tools, just to name a few rely on the EasyAsk software products to run eCommerce operations daily.

The post A Guide to Preparing For the Holiday Shopping Season: Drive eCommerce Revenue Instantly appeared first on EasyAsk.

Reprinted from our friends at Andertons Music Company, an EasyAsk customer in the U.K.

Originally posted on January 28th 2016 at 17:52 by Andrew Chart from Andertons
Part of our “Behind the Scenes” series

No no no no no! Search Laboratory: Avoiding having to tell our customers this!

Last month we wrote about making use of dedicated site search technology by EasyAsk to improve the experience for our online browsing community. We also manually optimise our site search to ensure it continually returns the best results for you.

Behemoths of search like Google & Bing are incredibly good at interpreting users’ questions. We figured that all we needed was billions of dollars and a crack team of – say – nine hundred people, and we too could build ourselves an infallible
search engine that could basically read peoples’ minds.

Unfortunately, the combined resources of the web team piggy bank and the sales office swear jar (someone has clearly been neglecting to pay their dues into that swear jar) only amounted to £4.60.

We needed a humanised process to continually keep our site search performing exceptionally. The Andertons Search Laboratory was born.

What is Search Lab?

How many times have you been on a website where you were left frustrated by the search experience? Maybe you searched for something and received no results, only to stumble upon the thing you were looking for later whilst trawling through the category
navigation?

It might feel something like this:

We devised Search Lab to avoid being ‘one of those’ sites.

Every Tuesday members of the Andertons e-commerce technical & content teams get together in what you might as well imagine as a long, white, strip-lit room with test tubes, gerbils and an arsenal of fire extinguishers in all colours of the rainbow.
Because, safety first.

O.K. well, it’s not entirely like that… For historical reasons that I can only speculate about, I wasn’t allowed to buy an office rodent, and we don’t conduct our sessions in lab coats (although I must admit I’m seriously considering it).

Search lab is however where we act as data scientists and observe lab rats *cough* I mean… real user activity to help us improve our search engine for the masses.

Searches with no results

The most obvious optimisation is to look at is the search phrases that return zero results, and see whether we can fix them!

Our search engine, EasyAsk, provides us with a suite of analytics that lets us know words which real people searched for that provided zero results. Either we don’t sell the item/s, or we’ve ballsed something up and users are searching for
something we do have, but not seeing it come up!

Two years ago, we were seeing two phrases being searched-for again and again. They were for two brands we did not sell at the time: “Schecter” & “Peavey”.

Armed with our search terms report, and knowing anecdotally that customers had often requested Schecter & Peavey in store and via email, we regularly fed back to management about the noise. In 2014 the powers that be struck up a deal to start
stocking some Schecter & Peavey gear in store and online.

Popular Searches

Sort of the opposite of no-results searches, there are search phrases that come up as sure as the sun. We like to make sure that the results for these searches are as useful and efficient as they can be for users.

Our most popular search terms are broad. Brand terms like ‘Fender’ or ‘Gibson’ and popular models like ‘Telecaster’ or ‘SG’ are always top of the reports. I think there are two issues worth solving here:

1. We have a lot of products for these terms; how should we order the results? When all else is equal (a telecaster is a telecaster is a telecaster), we generally show you results that we think are the ‘best deals’ at the top. If we’ve
   got a great price on something due to a bulk buy, or we’re offering 18 months 0% finance on an item — that tends to float to the top.
2. Lots of users are typing these terms so it may be helpful if we put some of them into the navigation menu. The only trouble is working out which phrases deserve a spot! Typically we’ll try a few, conduct tests, and look at other
   data to prioritise.

Relaxing results

In the video above, the user changing his search from “semi-skimmed milk” to “milk” is an example of relaxing search terms in order to provide at least some results, if the initial search returns nothing.

As the video demonstrates this can be almost as frustrating an experience as providing no results at all. To help, we also investigate searches that only returned results after one or more terms were removed.

The added bonus for our lab technicians is that these are normally the hardest imperfections to fix!

We currently don’t list the Mapex Black Panther Nomad snare drum for sale. If a user asks for “Mapex Nomad” (a steady trickle of people do), a drum specialist would know that that person was trying to buy a snare drum. Computers
aren’t this clever.

By default, what the search engine would choose to show you is all the results for “Mapex” which ranges from hardware to full drum kits! To add insult to injury, the message we use to tell you that we didn’t understand you makes nearly-no
sense…

Please, take a seat whilst we find that for you…

We do sell other snare drums from the Black Panther series, as well as specialist drums by other manufacturers. If you’re lucky you might happen upon a great alternative later, but the journey would have royally sucked.

To make any attempt at solving this, we need to help EasyAsk understand the context surrounding search terms (e.g. that “Mapex Nomad” could fall back to “Snare Drums”). There’s a high likelihood that EasyAsk will have no notion of the context of our
industry-specific terms, so we’ll need to ‘teach’ EasyAsk about the term. This is slow work and a problem that I don’t think we’ve cracked yet… We’re working on it.

Scientists vs. Robots

Gahhh. It’s a dangerous web out there

The land of search is rife with evil robots (and not the Phil X amplifier kind). Our reports show a ton of queries that are being made by web crawler software. Well… either that or the person that searched for this is some kind of cyborg.

Version:1.0 StartHTML:0000000203 EndHTML:0000002215 StartFragment:0000001974 EndFragment:0000002155 SourceURL: ://wwwgooglecouk/search?clientsafarirlsenqboss dd-6ieutf-8oeutf-8gfe_rdcreioz9hvse6b47j8wfnnigabw

We have to sift through bad data to troubleshoot real user problems. The good news is that Search Lab is helping us get there. Simply by knocking heads in the lab, we came up with a great way of cross referencing multiple data points
to work out which queries are real human users and which are robots (or nefarious cyborgs).

I won’t share exactly how we cleanse the data because it’s a bit boring and — we thought — rather clever, so I’m loathe to share! But what it means is that we can clear the smoke and improve search for real users,
all the while heroically defeating robot master races with our science.

Experiments coming out of Search Lab

Finally: looking at search data sometimes turns up a behavioural aspect of users that we hadn’t thought about before. We devise experiments to test new features that complement the behaviour we observed in search lab.

We noticed that returning users that had visited Andertons.co.uk recently were more likely to use the search on their second (and subsequent) visits. A little more data-digging reveals this:

A lot of people use site search to quickly get back to a product they have viewed before.

Whilst not exactly a mind-blowing revelation, we had hard data to prove this behaviour; we also had an idea that could help these users.

Sticky Search Term

We wrote a little code that allowed the user’s browser to ‘remember’ the last phrase that the person searched for; when they come back to the site we automatically populate the search box with their last query.

Welcome back, fire extinguisher enthusiast.

We felt this made sense for Andertons. With a high-value purchase like an instrument, people take their time and continually view the same product a number of times before they decide whether or not to purchase.

Our change meant that the product was two clicks away, and users would not need to re-input the search term with their keyboard — particularly useful on mobile devices.

To test the efficacy of the sticky search term, we tracked the usage of the feature by recording whether or not the user modified the search term that we placed in the box before they hit ‘go’. We also made a note of the type of page a user was on
when they searched. Here are the results:

As you can see, the sticky search feature was used by close-to one third of the people searching from the homepage, but by a smaller proportion of people on other types of page. Again, this makes sense as you’re more likely to use the homepage as
a starting point when your intention is to return to a previously-viewed product.

We had helped 30% of people searching from our homepage get to where they wanted to go more quickly, but added inconvenience to the other two thirds (and 75% of searchers across the site as a whole) because to perform their searches, rather than just
tapping the search box and beginning to type they now had to erase the old (sticky) search term too.

But that’s cool. As a result of the experiment we intend to keep the feature but modify it as follows:

• Only recall the sticky search term on the site homepage. Even on the product page where users may use the feature to go “back” to the search results, we felt the usage was low and that the back button was intuitive enough.
• Highlight the whole search term as soon as the user taps the search box. This ensures that the 70% of users that do not want to re-use the search term on the homepage can simply start typing their query as they would have done if
  the box was empty.

Honestly — we’re only making you our guinea pigs to make you happier in the end!

---

Search lab is still a relatively new concept for our team. We have always paid attention to what our users are searching for, but never have we been so empirical and iterative about improving our site search experience.

By way of regular reporting, analysis using EasyAsk’s tools, and action by the content & tech teams, we hope to make the Andertons site search stand out. It should be effortless and enjoyable to discover music gear at Andertons.

Are you having a frustrating experience with the Andertons search engine? Tell us how you think we could improve the search in the comments and we’ll discuss it in our next Search Lab!

---

Andertons Music Co. is a UK based, rock ’n’ roll music instrument retailer which has served the community for over 50 years. The brand is known by musicians worldwide, with videos by Chappers & The Captain reaching nearly half a million YouTube
subscribers.

About the Author

Andrew Chart heads up the E-Commerce technical team at Andertons. He is not even nearly a doctor of anything but does take the threat of the robot master race extremely seriously.

@AndrewChart

The post Search Laboratory: Rock ‘n’ Roll Lab Rats appeared first on EasyAsk.

The post Your Online Sales Adviser: Finding your perfect guitar in a catalogue of thousands appeared first on EasyAsk.

But what if there was a simple way to significantly improve your site search capabilities, and increase your sales in the process? This white paper will talk you through the powerful, yet easy to use features offered by a new generation of site search solutions for Magento which are having a positive impact on customer conversion rates, order sizes and e-commerce revenues and are equipping retailers with the necessary tools to drive continuous business improvement.

No Registration Required.

The post Magento Site Search White Paper appeared first on EasyAsk.

But how can you quickly and easily create effective navigation filters – ones that will direct your customers towards the items they want in the shortest time possible – if your product data is in a complicated format, or a format that can’t be used to create practical filtering options that customers will understand?

That was the problem faced by two large UK and European retailers. But thanks to the advanced Derived Attributes feature in EasyAsk, they were able to solve their issues quickly and with minimal disruption to existing processes.

This unique tool was able to solve the following ecommerce challenges to improve conversions from onsite search and navigation.

Andertons Music Co. – No data for the attributes needed

Andertons Music Co. – the leading musicians’ superstore – was struggling to create an optimised search experience on their ecommerce site. The retailer was restricted in the navigation attributes that could be applied to each product as certain product information (i.e. colour, number of strings) was not provided in the separate data fields that came from the manufacturer.

To solve this issue in-house Andertons would have needed to manually sort through product data for every single item. For a product catalogue that contains over 12,000 products, Andertons’ ecommerce manager estimated this task would have required a full-time member of staff whose sole job would be to categorise the data that would then be used to devise the required attributes. And this process would also need to be repeated for every new item that the retailer stocked. It was simply not feasible.

So how did Andertons overcome this dilemma? Well, using the unique Derived Attributes feature of the EasyAsk e-commerce search, navigation and merchandising solution, Andertons were able to work with EasyAsk to create a set of queries which could be applied to all of their product data. These “derived attribute rules” allowed Andertons to create new attributes for colour and number of strings without making any changes to their original data.

But how easy was this to achieve? Not as difficult as you might think. To create a colour attribute without having a specific colour field in their data, EasyAsk devised a search rule that would pull any variation of a colour i.e. red that was mentioned in a product name and then automatically group these products together in a new attribute.  The wine, mahogany, burgundy, candy apple and cherry guitars could simply be grouped together as ‘red’ without having to touch the existing data.

Again, this feature was used to create an attribute that allows site visitors to sort by the number of strings a guitar has just by creating another search rule to source string numbers from product descriptions. These derived attribute queries are run as part of the normal search index building process, resulting in super-fast indexes that provide a superb navigation experience for Andertons’ customers.

The North Face – Unable to create practical filtering options for customers to use from the data fields available

Another major brand that has utilised the EasyAsk Derived Attributes feature to improve their categorisation and navigation options is outdoor sports clothing specialist The North Face. Their challenge was different to Andertons’ as they weren’t missing data fields – instead, their product data was provided by their Magento platform in a format that was impractical for the effective categorisation of products.

The North Face required a tool that could create navigation facets for all the various European shoe and clothing sizes, as well as the different variations of fabric technology used in each of their products. The team worked to create a set of attributes for each size (UK, EU and US) and other attributes that would allow the retailer to group each item by material, activity, etc.

The problem in this case came in the form of the data. For example, shoe size data wasn’t just a number, but a short code and only gave the US size for each shoe, whilst the original data for materials such as Gore-Tex were referred to using several different codes depending on the type of Gore-Tex included in the product. Any navigation facet that used these fields as values would be meaningless to the customer in their current form.

Manual addition of these navigation facets would have been a very time consuming task, and one that would need to be repeated each time a new product or range was added to the site, so was clearly not a viable option. Instead, using the EasyAsk e-commerce search, navigation and merchandising solution, The North Face were able to create a set of rules that would collate and translate sizes and other coded information into the correct size measurement for that country. For example, a query was created to collect all men’s shoes listed with the shoe size code for US 10 and group them together under the attribute UK 9.5. Likewise, for EU sizing, an attribute rule was created to list all US men’s size 10 shoes as EU 44.

To create the fabric technology filters, rules were set up to query product material codes and group these together under an overall material range, so that, even though Gore-Tex may be referred to via 14 separate code types, an attribute could collect all these together in one facet value that would be easily understood by the customer.

As a result, The North Face can now easily interpret their data and set up accurate and user-orientated attributes that far improve their search experience. This improvement in search experience has resulted in impressive performance metrics across their site.

Improving product findability

Thanks to this unique feature of the EasyAsk e-commerce search, navigation and merchandising solution, both retailers have been able to serve customers with a bespoke set of filtering options that will address real search queries. Each solution was implemented easily and required no alterations to the original product data, and the business user was able to create the new navigation facets in as little time as a few minutes. And because the filtering is controlled through individual queries, any new products that are added to the product catalogue are automatically grouped into these new categories, saving the retailer time and money.

To find out more about our advanced e-commerce site search solution and how the unique derived attributes feature can improve your onsite search experience visit our products section here on the EasyAsk site.

The post Create a Great Shopping Experience with Faceted Navigation Despite Complex, Difficult or Missing Data appeared first on EasyAsk.

As a result, site search tools have needed to adapt to facilitate the intricacies of natural language, which can’t be catered for with traditional search functionality. This advanced Natural Language Search (NLS) technology is capable of delivering a far richer search experience to users, aiding speedier product discovery by returning a list of precise, relevant results.

Download our free white paper to learn how you can adjust your site to work with new consumer search behavior. No Registration Required.

The post How New Consumer Search Behaviors Affect Online Conversion appeared first on EasyAsk.

To improve your “product findability” you must put yourself in your customers’ shoes and understand how they behave on your site. You can then take this knowledge to tune your site to work effectively with this customer behavior and improvove your conversion rate.

This white paper will explore five common customer behavior patterns that e-commerce sites often ignore or do not handle effectively. And it will show you ways to improve your site to handle these cases and convert move customers in the process.

The post Boosting Product Findability to Increase Conversion appeared first on EasyAsk.

EasyAsk uses natural language technology to make your e-commerce search easier to manage while giving your e-commerce site the best search box, most flexible navigation and easiest to use merchandising tools in the industry.

The secret is the natural language technology core used by EasyAsk. It delivers a more powerful search box where customers get to the exact products they want faster, a greater number of guided navigation options built automatically from your product catalog, and easy to use merchandising tools so merchandisers can manage offers and promotions on their own, without the help of IT staff and making the site more agile.

Click the button below to download our white paper: Deliver a Richer Shopping Experience on Websphere Commerce with EasyAsk.

The post EasyAsk for Websphere Commerce White Paper appeared first on EasyAsk.

The secret is the natural language technology core used by EasyAsk. It delivers a more powerful search box where customers get to the exact products they want faster, a greater number of guided navigation options built automatically from your product catalog, and easy to use merchandising tools so merchandisers can manage offers and promotions on their own, without the help of IT staff and making the site more agile.

Click the button below to download our white paper: Deliver a Richer Shopping Experience on Magento with EasyAsk.

The post EasyAsk for Magento White Paper appeared first on EasyAsk.