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IBM Digital Analytics

IBM Digital Analytics Consulting Services

  • Technical trouble-shooting
  • Recommendations on appropriate site promotions, link clicks, shop actions, elements, registration, and various other tracking tag implementations
  • Reviewing and building Coremetrics tracking requirements
  • Configuring custom dashboards, funnels and reports
  • Testing and debugging support using Coremetrics tagbar
  • Set-up custom tracking parameters to track online and offline campaigns
  • Configuring the CDF
  • Data analysis and interpretation
  • Coremetrics tutorials and training sessions for your staff

Key Features of IBM Digital Analytics

  • Gain in-depth understanding with superior reporting
  • Exploit powerful analytics
  • Turn insights into automated marketing actions
  • Embed analytics into your enterprise
  • Streamline the management of tags and other digital marketing services
  • Leverage customizable dashboards
  • Benefit from comparative benchmarking

IBM Digital Analytics Advantage

  • Supports entire marketing channels and campaigns, by decreasing the intricacies associated with incorporating multiple vendors
  • An online marketing application and data syndication feature that allows optimization and personalization to display advertising campaigns
  • The industry’s most refined recommendation engine that automatically generates personalized product and content recommendations
  • An email marketing system that associates online profiles of customer and visitor activity with your email vendor to implement highly targeted email campaigns
  • Data-driven, rationalized search marketing tools to improve top business results, decrease operational costs, and demonstrate ROI on Pay-Per-Click (PPC)
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