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The Audit is the Testing and verification phase, Consist of three types of Audits.

Implementation Audit
Is the audit to verify the implementation of tags as per the best practices and standards, to make sure every aspect relevant to implementation is showing up accordingly.

Confidence Audit
Confidence audit is the audit to verify either the data that has been gathered so far is a quality data, and also was required to be gathered, additionally if it was really required or not, data that you can rely upon, data that could really matter to your business in your industry, if it is being collected, is it accurate?, and more stuff like that is covered in this auditing phase.

Tag Audit
Tag audit is a check of compliance of tags, either the tags are sending & collecting the data the way they should, are those tags not putting down the performance because of any reason.


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