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Google Analytics

Turning information into Insights v2

Google Analytics (GA) is a web-based service offered by Google. At Royal Cyber, we provide consultation services for implementation of Google Analytics on your website and support for its usage. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation, detailed statistics about a website’s traffic, traffic sources, detailed sales reports and process conversions. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service.

Services Offered By Royal Cyber

Web Analytics Services provided by Royal Cyber can systematically be divided in to 4 levels. Each higher level includes all services from previous levels. These levels are defined in a nutshell below:

Level 1: Basic

This service includes the basic implementation of web analytics which provides details on website visits, page views, session details, average user stay, unique and repeated visitor details, bounce rates and Mobile/Tablet visit details. This level does not provide details on E-Commerce Activities.

Level 2: E-Commerce

Level 2 includes all services from Level 1 and in addition it provides E-Commerce Data collection. With E-Commerce data collection in place, you can measure website sales, average order size, total shipping & handling amounts, order size and cart abandonments.

Level 3: Event & Goal Setting

Level 3 includes all services from Level 2 and in addition it provides Goal setting and Funnel Reports. In this service Royal Cyber will map all identifiable processes like email subscription, contact us form filling, etc. and map them to Google Analytics so that you can easily measure how you sites is being used.

Level 4: HTML Element Mapping & Analysis

Level 4 includes all services from Level 3. Additionally our consultants will help finding those specific elements that help you analyze what your users are doing on your website.

Royal Cyber Recommendations

Royal Cyber recommends our E-Commerce clients to select Level 3. This level supports all major reporting while setting Goals help them to rationalize their key steps so that they can have a crystal clear view of website usage.

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